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Mediated quasi-interaction
Mediated quasi-interaction is a concept in communication science that describes a monological interaction between people, which is oriented towards an indefinite range of potential recipients.〔Thompson,1995〕 It involves a fundamental asymmetry between producers and receivers.〔David Hesmondhalgh,2008〕 Some examples of Mediated Quasi-Interaction are television, radio and newspapers and other forms of mass media.
== History ==
The concept was developed by sociologist John Brookshire Thompson, a professor at the University of Cambridge and a fellow of Jesus College. The concept is first documented in his book “The Rise of Mediated Interaction”, which was published in 1995 in Cambridge, UK. Thompson developed a conceptual framework for the analysis of the forms of action and interaction created by the media. He wanted to focus the types of interactional situation created by the mass media.〔 He also wanted the analytical framework to examine some of the interactional features of the social relationships established by the media.〔Thompson 1995〕
He created the concept in part of his theory of interaction. The 3 steps theory consisted of Face-to-Face interaction, Mediated Interaction and Mediated Quasi-Interaction. Face-to- people share time and space, since they are co-present and mediated interaction the sending of the message and its reception are separated in time and space.〔Wouters,2006〕
Thompson, 1995, Table 3.1
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